Together with Camila, I worked on shaping the visual universe of Jipi Vibes, a project rooted in warmth, community, and creativity. My role was to translate that spirit into a clear and flexible identity system: defining colors, typography, and visual elements that carry the playful, grounded, modern, human feeling of the brand.
We focused on building visuals that could live across different contexts, from social media to print, while keeping a consistent tone.
The goal was not just to design “pretty graphics,” but to create a universe that communicates openness, energy, and connection, and to make sure everything felt young and lighthearted but professional.
This project was an exercise in collaboration, experimentation, and care, making sure that every piece felt intentional and true to the essence of Jipi Vibes.
